Digital media is becoming a critical part of the global economy.
In the past few years, online platforms such as Netflix and YouTube have started to take over many of the traditional media and entertainment industries, and this has led to a boom in the growth of liquid online content companies (LOCs).
The LOCs have been able to take advantage of digital technology to grow their revenue, while at the same time offering a more reliable, efficient and secure way to distribute their content.
In 2018, global digital media companies made a combined $7.8 trillion in revenue, according to research firm IDC, which found that the growth rate of these companies had increased by over 60% since 2013.
However, the LOC companies were still struggling to get a foothold in the market, as they lacked an established distribution channel and a strong revenue base.”LOC’s are not new, they’ve been around for years,” said David Miller, VP of digital marketing at Viacom, in a phone interview with Next Big.
“They were a huge player in the world of online entertainment before they started to gain traction with the Internet.
They’ve been there for a long time, and they’re still there, and that’s a big thing for digital media, as well.”
According to Miller, LOC businesses are not only more scalable than traditional media companies, they also offer more value to their users, as customers can choose to watch online content for free or pay for premium content.
While the LOPs are not necessarily making a lot of money for their users in the long run, the revenue from their online platforms can also help the companies grow their businesses.
“LOC growth is actually growing at a faster rate than traditional companies,” Miller said.
“As the revenue comes in, the companies can spend more on infrastructure, and infrastructure can also grow as a company, so you see LOC’s as an extension of that.”
Miller added that he believes that there is a large potential for these companies to grow into the future, but he also pointed out that the opportunities for these LOC firms are not limited to just the online video industry.
“I think that LOC growth has been in the news in the last few years,” Miller added.
“The LOP industry is growing really quickly, and it has some really good potential for the next couple of years.”LOC companies have also proven to be a popular target for social media and app-based social platforms, as some of them have also become very popular in the social media space.
“There’s a lot that they can offer to the social space that’s really unique to LOC,” Miller told Next Big, adding that this is also an area where LOC has an advantage over traditional media.
“We’ve been able take advantage on social to bring content from some of our most popular channels, like Nickelodeon and Nickelodeons World,” Miller explained.
“If you’ve been following the news, you’ll know that a lot has been happening in social this year.
That’s a huge opportunity.”
In a new interview with CNBC, Lopera Capital’s Jason M. Cohen also highlighted some of the advantages that Loperas online content platforms have over traditional publishers.
“With LOP, the content comes out instantly and it’s available for free to anyone, regardless of location or what kind of device they’re using,” Cohen said.
In addition, the company has a very active community of fans and fans of Loperasses content on its social media platform, which has also helped the company to grow its subscriber base.
Cohen added that the Loperastop community can also offer some great deals.
“One of the things we’ve noticed with the Lopro community is they’re really happy to pay a little extra for content they’re enjoying,” Cohen explained.
The Loperass platform is also able to provide a very useful way for the companies to interact with their users and make their content available on a variety of platforms.
For example, Lopros fans can follow Loprass content on Twitter and Facebook, which helps the company generate a lot more engagement from its audience.
“It’s kind of a natural fit,” Cohen added.
“If you’re looking for a way to engage your audience, the best way to do that is to engage with them in a way that they would normally not have been interested in,” Miller concluded.
“That is something that I think Lopronas audience is really good at.”