A lot of companies are taking their digital advertising dollars elsewhere.
But Facebook, Google, and Amazon are all doing it better.
In a post on Medium, tech industry analyst, Nate Rauch, discusses why that’s the case and why those companies are better positioned than most to grow their businesses.
Rauch explains that the companies have more capital and more time to develop new products, but that also means that they can better monetize their businesses via mobile, which he says is a key component of their business model.
According to Rauzch, Facebook has the best strategy for building a new business and, unlike Google and Twitter, they can leverage their massive user base and reach to grow revenue.
The problem for Amazon is that they’re more of a platform that’s designed to compete with a certain kind of ad network, which means they have less money to spend on content and more money to invest in new platforms.
In Raus view, Amazon is best positioned because they’re less dependent on ad revenue, which has helped them build a successful online business.
Rauxch says Amazon has been building out their product line through an acquisition, which gives them more room to grow without paying ad revenue.
But it also means they can do more content and get more attention from advertisers, which could help them win more ad dollars.
The question is whether Amazon can do it.
Ruxpin, a media business analyst at the Rauisch Group, says Amazon will need to be a leader in order to win in the ad business.
That could mean making content that has more of an audience reach and reach of its own, which is a major challenge.
It’s a challenge for Amazon because they’ve been selling more products, he says, and they don’t need to sell as much as they have to.
Raul says Amazon is also starting to build out its mobile product line, which may help them better compete with Facebook and Twitter.
He says Amazon also needs to focus on content creators who are targeting a broader audience and who can create the type of content that Amazon doesn’t have to compete on, like sports and food content.
The challenge for Facebook and Google, Rauhach says, is that the brands they’re targeting with ads are going to be advertisers themselves, so they’re going to have to figure out how to make those brands pay.