New Scientist online article On the eve of the world championship between the US and the Great Britain, the BBC News website was inundated with emails and tweets, with people asking: “Why is this happening?”
“It is not just about football.
It is about culture, it is about what people believe,” says Jonathan Loynes, a senior writer at the BBC.
“We have a massive audience that watches a lot of sports, so we have to try and create a sense of belonging in a way that has a sense that we are part of something that is important.”
“The BBC can’t be the sole provider of news, because if we were, we would be in trouble.”
For a long time, sports media in the UK was a bit of a grey area.
While the BBC has a great deal of independence from the rest of the UK media, the rest is owned by commercial interests.
Sports journalists, however, are free to cover their own stories.
The BBC, the most important sports broadcaster in the world, is not entirely independent.
Its owners, the media companies that run the BBC, are not legally bound to publish the news they want.
They have to license the rights to the BBC from its current owners.
But the BBC does not pay for the licence fees for its news coverage.
As a result, it does not need to pay for news coverage in its own newspaper.
It can use its own editorial staff, who often make up part of the staffs for the BBC and other broadcasters.
This means the BBC is able to produce a lot more of its own news.
But this is not free for its writers, who are also not free to use any of the other BBC-owned news sites.
The main reason that sports media is still largely free to publish its own content is that the UK government has made sure that the licence fee for news is not a subsidy to the media.
That means the government is not paying for it to happen.
This is why sports media journalists have to pay much higher licence fees than they could have done a decade ago.
Loynes says that the BBC’s financial position has changed dramatically in the past 20 years, thanks to its licensing deal with the public broadcasting regulator, the Independent Press Standards Organisation.
That is a separate regulatory body which makes sure that newspapers comply with the standards set by the BBC itself.
“There is a great amount of pressure on the BBC to be able to publish in English,” he says.
“They have been trying to reduce that pressure through the licensing deal, through the public service announcement, through a whole series of different ways.”
But there is a downside to this arrangement.
The BBC now has to pay out the £15m that it owes to the public broadcaster to cover the BBC Sports Personality of the Year Awards in 2020.
Loyys says the BBC cannot publish those awards without the licence from the Independent Authority, the independent body that regulates the BBC which is responsible for the public broadcasters.
“If we go on for too long without the public licence, the public might not be able see it,” he explains.
“We’re not going to be publishing any awards at all, we’re not really going to have the BBC covering it.”
And this year, the British public will have to decide whether it wants to see the BBC continue to have a monopoly over the sport that it is so proud to broadcast.
For many journalists, this year’s awards show is one of the most traumatic for sports journalism.
Lush stadiums, packed with fans, have been transformed into a backdrop for some of the greatest moments in sports history.
The British media, and the sport itself, have seen its power reduced by the government.
And the sports world is watching closely to see how the new government is handling this.
For a sport that is supposed to be the best in the universe, this is a particularly big challenge for the future of the BBC in the digital age.
Loys explains that sports is an extremely popular sport, and that the current licence fee is not worth the price of doing business in the future.
“The licence fee has a huge financial impact on the sport,” he notes.
“The licence is about making a profit, it’s about the broadcasting of the sport, so it is a financial impact.”
You can’t pay that much money to be on the broadcasting side of things.
“And in an increasingly fragmented world, the financial impact of the licence renewal is likely to be even greater than it is now.
Sports media outlets across the world are not only being asked to pay higher licence fee fees than before, they are also finding it increasingly difficult to compete in the new global marketplaces.
In many countries, sports journalists have lost their jobs in protest.
In Argentina, where the governing body for professional football, the National Football Federation, announced that it would no longer accept new applications from sports media for the 2020 Fifa World Cup, it was a big shock to many journalists.
The move has